Thursday, February 24th, 2011...3:19 pm
Product Trends Newsletters…with new and improved preferences!
Posted by Jenny Rector
Over the past year, our Product Trends Newsletters have become a major aspect of Designer Pages’ business. Each and every day we work hard to deliver some of the most impressive and thought-provoking trends in architecture and design products straight to your inbox, and your response has been amazing. You’ve written to tell us our newsletters inspire you, and at 60K subscribers, the numbers have spoken for themselves. Now, after some previous glitches in newsletter management, we’re thrilled to announce that we’re now giving you, our subscribers, the control over our newsletters that you’ve always deserved.
As you may know, we offer 5 weekly Product Trend Newsletters: Contract, Surfaces, Kitchen & Bath, Lighting, and Green. A little ways back we ran into an email segmenting issue which prevented our subscribers from being able to manage their preferences. Some of you have been receiving all of our newsletters when you only wanted a few, or in some cases, receiving them after you thought you’d unsubscribed all together. If that’s the case, we’re truly sorry, and if you’ve stuck with us despite the technical difficulties, we thank you for it! We know it’s hard enough to keep your inbox under control, as we fight that battle ourselves every day! But we’re excited to announce that the solution is (finally) here.
We’ve just deployed a newsletter manage page which gives you targeted, fine-grained control over the content that matters to you. Are you really into Kitchen & Bath and Lighting, but couldn’t care less about Green or Contract furniture? No problem. Did you take a peek into the trends underway in Surfaces right now, but realize it’s not for you? No problem! Subscribe and unsubscribe from any of our newsletters at any time.
There will be a link to the newsletter manage page at the top of every newsletter we send from here on out. It’ll look like this (see blue box):

Click here if you’d like to take the opportunity to change your preferences now!
Over the next few weeks we’ll be rolling out even more options, letting first-time subscribers sign up for exactly what they want, right from the start. These subscription options will be placed on our product blog, 3rings, and on a few places throughout DesignerPages.com. We know this process may have been a tricky one, but we’re really excited to be able give you (our subscribers or soon-to-be subscribers) the treatment you deserve! Have ideas for other things we can be doing better? Hit up the comments below and let us know.
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