Thursday, June 10th, 2010
Roger Martin’s NeoCon Keynote “The Design of Business: Why Design Thinking is the Next Competitive Advantage.”
One doesn’t hear much about “design thinking” in the A & D world. In fact, my take on the term is that it’s de rigueur, part and parcel of what industry innovators do daily. In my capacity as a product reviewer, I see the results of “design thinking” every day in the form of […]
